A UTM Link Builder is a simple tool that helps marketers and businesses generate URLs with UTM parameters. These parameters allow detailed tracking of marketing efforts in tools like Google Analytics.
UTM tags help identify where your traffic is coming from and which campaign is driving it. This allows you to make data-driven decisions, optimize campaigns, and prove ROI for your marketing budget.
Use this tool to track:
Stick to consistent naming conventions, avoid using spaces, and make all lowercase to ensure clean, readable analytics. Use hyphens instead of underscores and keep campaign names short but meaningful.
This free UTM Link Builder helps improve your marketing accountability. Use it before launching any new campaign to ensure proper tagging and tracking in Google Analytics or your preferred analytics suite.
We created this tool with simplicity and SEO in mind. You don’t need to sign up, and you can use it as often as you want. Bookmark this page and start tracking smarter today.